Did you Learn about Trade Show Marketing in College?
I can’t tell you how may times I have cited the CLC (Convention Liaison Council) study conducted by Deloitte&Touche in 1995 which...
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Larry Kulchawik
Oct 25, 20163 min read
Building you Brand through International Trade Shows
For US companies, taking steps to build your brand and expand market share in North America continues to be a challenge. Depending on...
Larry Kulchawik
Oct 24, 20165 min read
Top 10 Tips for International Exhibiting
Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many...
Larry Kulchawik
Oct 20, 20165 min read
International Trade Shows in the USA
Differences Unite for a Common Goal As the world grows to be smaller, international trade shows grow taller. They attract attendees from...
Larry Kulchawik
Oct 19, 20163 min read
Connecting Worldwide Exhibit Supplier Associations in North America
In 1995 three past presidents of EDPA pushed to get the American association EDPA in the international marketplace. Koen Bogaert, Leslie...
Larry Kulchawik
Oct 18, 20161 min read
LK International Trade Show Partners video
A video interview to promote international trade show marketing. As past president of IFES, finding trusted exhibit suppliers are the...
Larry Kulchawik
Oct 17, 20163 min read
The Cooperative Role of World Trade Show Associations
As the world rapidly continues to grow as a single global marketplace, it is critical to keep the global marketplace vibrant and...
Larry Kulchawik
Oct 16, 20164 min read
The US Discovery of International Trade Show Opportunities
Over the past 10 years, there has been a fast moving trend toward international trade shows for exhibiting companies as well as exhibit...
Larry Kulchawik
Oct 15, 20163 min read
Gathering Knowledge at Trade Association Meetings
I had recently made a presentation for members of the International Trade Association in Chicago. The purpose of my part of the...
Larry Kulchawik
Oct 14, 20164 min read
A World Trade Show
More and more trade shows held in the U.S. are now international traveling events that are often managed by an international show...
Larry Kulchawik
Oct 13, 20164 min read
Exhibit Industry Associations
On June 7, 2014 I was asked to speak at the World Meeting Forum/World Trade Show Forum in Cancun, Mexico. As a representative of IFES, I...
Larry Kulchawik
Oct 12, 20163 min read
Integrated Trade Show Marketing
When I became VP of Sales & Marketing for Greyhound Exhibitgroup in 1999, I asked the question “what’s the difference between sales and...
Larry Kulchawik
Oct 11, 20162 min read
Trail Magic
The term “Trail Magic” was introduced to me by my son Peter when he completed a seven month hike on the 2700 mile long Appalachian Trail....
Larry Kulchawik
Oct 10, 20163 min read
Stepping Stones for Designers
In 2014, I was asked to speak at the Design Department of my alma mater- Southern Illinois University in Carbondale, IL. Each year the...
Larry Kulchawik
Oct 9, 20163 min read
A Career in the Exhibit Industry
Did you Discover the Exhibit Industry? Or did it Discover you? I recently read an article about how most of us working in the trade show...
Larry Kulchawik
Oct 8, 20161 min read
Student Designers at EXHIBITORLIVE!
A degree in exhibit design is now offered at two US universities--Bemidji State (MN) offers an undergrad degree, and FIT (NYC) offers a...
Blue Sky Consulting Services
Oct 7, 20161 min read
International Trade Show Podcasts With Larry Kulchawik
Larry Kulchawik is our podcast guest in this series of 4 podcasts on Adventures in Global Expansion He’s the author of the seminal book...
Larry Kulchawik
Oct 6, 20161 min read
International Trade Show Podcasts With Larry Kulchawik
Larry Kulchawik is our podcast guest in this series of 4 podcasts on Adventures in Global Expansion He’s the author of the seminal book...
Larry Kulchawik
Oct 6, 20162 min read
Larry Kulchawik Named Entrepreneur of the Year in Trade Show Consulting
Mr. Kulchawik was the first U.S. president of the International Federation of Exposition Services LIBERTYVILLE, IL, July 3, 2015, Larry...
Larry Kulchawik
Jan 25, 20151 min read
Glossary of Exhibit Industry Terms
These words and terms will be translated into different languages for use on design drawings, fabrication drawings, and rfp requests for...
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