Staffing your Trade Show
Despite your best laid plans, poor staffers can sink your trade show ship faster than any other component.
Share these data points – from Exhibit Surveys Inc., the Center for Exhibition Industry Research, and a trio of booth-staffing experts with a combined 65 years of experience – during your staff-training sessions to underscore the importance of face-to-face engagements and squeeze every ounce of effectiveness from your exhibit-marketing investment.
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